The goal of the American Lamb Board is to connect the pride of raising livestock to consumers and inspiring them with unique ways to cook with lamb. They already have a great brand, and I have incorporated core elements into promotional digital and print marketing materials.
PRINT | SOCIAL CAMPAIGNS | RECIPE BOOKS
Outdoor Cooking Adventures
A social media campaign promoting the ways to cook American Lamb outdoors, live fire, grilling and smoking.
Downloadable Recipe book | social media graphics
Summer Lambventures Campaign
A social media campaign including a personality quiz to match consumers with lamb recipes, and an infographic showing where to find lamb on the menu