Creative branding
When your brand speaks to the story and the values of your business… that’s when it creates connections with your dream customers
Creative branding requires listening. Observation. And understanding.
It’s anchored in your values and speaks to your core. It creates a feeling. It communicates your message through a visual story.
But most of all, it creates a connection.
“Kayla truly is a great partner and part of my team”
“Kayla is very thorough in her communications. She does her research and comes up with great design concepts. She also researches what is required for food brand packaging and compliance.
As a startup founder she truly is a great partner and part of my team. I can rely on her to interpret my ideas for my brand and products and she is a great collaborator and also very patient.”
Affiong Osuchukwu, Founder of Ekaterra Co. LLC
Here to listen, observe and then surprise you
We’ll work together to create a set of deliverables that match your unique business goals.
I’ll ask you questions, quiz you on your wildest business dreams and listen to your story. Then, I’ll propose something that fits. Just right.
I typically book up for creative branding projects 1-2 months in advance, so please bear that in mind when getting in touch.
Typical project duration:
4 to 5 weeks
Starting from:
$3300
Let’s elevate your business!
Here are some examples of the type of branding assets we might create together:
A series of logo concepts, to help shape your brand direction
Primary brand logo
Secondary brand logo
Brand icon
Brand color palette
Brand Collateral
Brand pattern
Brand guidelines
Product packaging
Social media graphic style
Always with your creative branding essentials
Gentle support and guidance from a professional designer, with creative and strategic suggestions to help you find your direction
Easy-to-complete pre-project questionnaire, inviting you to share your story, ideas and vision for your business/work
An open space to discuss and explore your work so far, with help to refine your experience into a visual experience that’ll illuminate your expertise
Thorough industry research to find the right style that’ll help you stand out in your space
Practical suggestions to help you get the most out of your branding and designs, with signposting to resources and experts to help amplify your work
Simple brand guide, so you know exactly what to do with each brand asset (and aren’t intimidated by bunch of scary looking files)
“Kayla is an amazing talent, great collaborator, and so easy and fun to work with!”
…and let’s create a brand that your audience will trust
Here’s how the branding process works
Step 1:
Get in touch for a discovery call
A simple 30 minute conversation, where you have the chance to ask questions and I’ll ask you about your business. We’ll explore how creative branding can help you reach your goals.
Step 2:
Receive your proposal
I’ll put together a detailed proposal suggesting a clear path for us to work together. It’ll include a quote and a suggested route towards those all-important goals.
Step 3:
The briefing
Once we’ve signed our contracts, I’ll invite you to go through the briefing process. This is where I listen, observe and work to uncover the essence of your business. So we can turn it into a brand you love.
Step 4:
Design & refine
I get to work on creating mood boards and designing the first branding concepts. After many internal iterations, these will be shared with you for feedback and review. We’ll work together to finesse and fine tune your brand.
Step 5:
Deliver & Share
Final logo files and brand guide; delivered. You have a beautiful brand with clear guidelines on fonts, color palette, and graphic styles to create consistency and trust. A brand you will be excited to share and build upon.
“She’s helped create our brand, which has grown sales”
“She’s helped create our brand, which has grown sales – can’t get much better than that! Plus it’s so comforting knowing I can turn to her to help in areas I don’t have the skills to do!
Kayla gets it. She’s solution oriented with her design skills, patient, helpful, and just is a great person to work with!”
Holly Sturdivan, Director of Marketing at Puffworks
10+ years design experience
Meet your new brand designer ?
Hi, I’m Kayla, a graphic designer, an avid traveler and a curious soul who loves to meet new people and learn about their lives.
I take a nimble approach to design. Instead of prescribing a set visual style for your business, I listen to your story and build the design around that instead. The result? A brand that is confidently yours, that speaks to your story and represents your values. Making it so much easier to grow trust in your business (and your impact too).
Those final branding questions…
What if your style doesn’t match mine?
Unlike many other brand designers, I don’t have a set style that I use in my projects. Instead, I build a unique style for each client I work with. This means that you have a brand style that’s bespoke to you, so it’ll last long after those design trends are over.
I don’t know what design assets I need… can you still help?
Absolutely! I know how confusing it can be to see these endless lists of assets. Simply book a call and we can chat about what you need.
I think I just need a logo. Can you help with that?
Unfortunately, logos might seem like a quick fix for your branding but they don’t build trust in your business. If your audience is going to be drawn to your brand, the design needs to show your story and speak to your values. This includes consistency through all areas your audience interacts with your brand including print and digital. That’s what the branding process is all about.
Do you offer payment plans?
I do. Please get in touch and we can talk about creating a payment plan that works for you.
Where can I see more examples of your work?
You can find plenty more examples of my work in my portfolio, here. Just remember, if you don’t see a design or style that fits with your business – that’s okay! We’ll be creating something that’s unique to you anyways.
