American Lamb Board

The goal is to connect the pride of raising livestock to consumers and inspiring them with unique ways to cook with lamb. American Lamb Board already has a great brand, I have incorporated core elements into print items as well as creating new designs for promotional events.

PRINT / SOCIAL CAMPAIGN

Summer Lambventures Campaign

A social media campaign including personality quiz to match consumers with lamb recipes, and infographic showing where to find lamb on the menu and promotional graphics.

American Lamb Board

PRINT / SOCIAL CAMPAIGN

Summer Lambventures Campaign

BBQ Recipe Booklet

Social Media